What kinds of demos are there?
Are generic demos just as good as targeted ones? Worth the effort? Who should give a demo?
Risks & Rewards…
How do you actually *do* a demo (or present anything, for that matter)?
What should you accomplish in the first, second, and third minute of any presentation/demo?
How to give “qualified yes” instead of a “no”.
Who gets what out of these demos? And finally, we touch on just what an SE is really supposed to be doing, and how to keep your sales reps calibrated.