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In Part 4, Engineering & Development are the company entities, or departments, we’re taking a look at. How a Sales Engineer works with Engineering to make them more accountable, and more efficient is discussed in detail.

The Engineering, or technical portion of your company is likely only tasked with engineering, development, quality assurance, support, and other goals and objectives relating to them internally. But part of accelerating your business with a customer service culture involves bringing Eng/Dev into the fold with the rest of the company.

We discuss how Engineering can use the Sales Engineer to quantify & justify their needs to elements of the company that have no knowledge or visibility into their space. Making everything into a budgeted project, and making product changes that are designed to positively impact sales and our existing customers is just part of it.

The Sales Engineer helps channel the skills of Engineering into phenomenal customer service, which is the ONLY path to gaining revenue, which allows them to increase head count, improve tools, and generally do their job better.

A Sales Engineer is a win-win for all components of an organization!