Why Do You Need a Sales Engineer? part 3

Are you a Sales Engineer? Do you manage Sales Engineers? How about Sales Consultant? I’d really like to help you get some visibility in my book in exchange for a few quotes from you. Free is a great price, and it’s a win-win! Contact me!

Sales and Sales Management is the focus of Part 3, where we tackle the most commonly thought of reasons a Sales Engineer helps get and keep more revenue. No other job title in a company is tasked with making all the different departments work together for stellar customer service, and to focus on the deal.

Throughout this series, I am pointing out very specific tasks that are vital for your success, but are not assigned to anyone, and thus fall off. In each case, we see why a Sales Engineer takes care of each of these, and why your Sales Engineer is the best person to do it.

All too often, the role of a Sales Engineer is confusing to companies with management that is naive or winging it. The purpose of these video lessons is to help companies understand why the role is so vital, but also to illustrate to HR/head hunters/recruiters personnel why exactly a Sales Engineer is NOT a Solutions Engineer, or a Sales Rep/Manager, or an Engineer, or any of the dozens of off-target descriptions I see every year.

Hopefully, when everyone realizes the value, the rich reward of having a Sales Engineer will permit salary to be correctly placed (comp, etc.).

Interestingly, the changes in culture that will push you forward are the ones that don’t require you to change much at all. In fact, it’s simply working BETWEEN the existing elements you already have-but keeping Customer Service the #1 priority. When we make decisions based on how it will help the Customer, and not ourselves, we instantly become more efficient.

Just ask yourself: “How Much Will This Cost?”

P.S. I thought perhaps turning one of the lights off would make less glare, but it really ended up making less light! In future installments I go back to more lights…

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